About two years ago (18/19 Dec 2019), I spoke at the virtual (ahead of their time, eh?) B2B Sales & Marketing Summit (B2BSMS) Asia (it is now known B2B Marketing, or simply B2BM).
The topic was how junior B2B sales representatives serving SMEs can make use of casual yet credible channels & methods to build trust and relationships with their clients/prospects.
It focuses more on farming than hunting – sales after all is a deep, deep relationship game.
Fast forward two years and a pandemic later, what in this deck do you think has changed? Let me know in the comments or write to me.
Koh Kang Liang 